Mikael Mårtensson

Mikael Medzhidov is a Consulting Analyst at Acumen - Smart Revenue Management, contributing to global CPG clients by delivering analyses and recommendations that optimize promotional and commercial investment efforts, which lead to improved margins. Prior experience includes a role as a Data Consultant at Artefact, where Mikael managed communication with over 20 stakeholders and presented deliverables to senior clients. As a Consultant Team Lead at 180 Degrees Consulting, Mikael led a team in advising a sustainability start-up on market entry and customer acquisition strategies. Additionally, Mikael worked as a Consultant at London Strategic Consulting, developing a market-entry strategy for a global manufacturer. Educational qualifications include a Bachelor's degree in Economics & Management from King's College London and A-levels from Queen Ethelburga's Collegiate.