Salina Fall

Salina Fall has a diverse work experience spanning over many years. Salina started their career as a Content Producer at Kelkoo, where they were responsible for producing advertisement content and information material. Salina then worked at TV4 Nya Medier as a Traffic employee before joining The Nielsen Company's Online Division as a Technical Account Manager, where they provided analytical tools for website measurement and had regular contact with clients.

After that, Salina worked at LinkedIn as a Marketing Solutions Account Manager, where they researched clients' businesses, created presentations and proposals, and built customer relationships. Salina then joined Thomas Cook Northern Europe as a Senior Web Analyst, working with various websites.

Salina also founded their own company, BrainGap, which specializes in matching Digital field competence with employers. Salina served as the CEO and Founder of BrainGap for four years before moving on to work as a Senior Digital Analyst at Länsförsäkringar, where they worked with qualitative and quantitative data for web and app.

Salina's most recent role was as a Senior Data Analyst and Product Owner of Digital Analytics at ICA Banken, where they analyzed the digital platforms and drove efforts within digital analytics.

Starting in 2023, Salina will be joining TUI as a Web Analyst Lead.

Salina Fall obtained a B.Sc in Engineering Media and Communication Technology from Linköping University from 2002 to 2004. Following that, they participated in an exchange student program at the University of South Australia in the field of Media and Communication Technology from 2004 to 2005.