Abigail Green

Director Of Audience Activation And Maintenance at Tunnl

Abigail Green has had a diverse range of work experiences. Most recently, they worked as an Associate Product Manager, Audiences at Tunnl starting in April 2022. Prior to that, they worked at the University of Maryland Global Campus as an Advertising Senior Analyst from October 2019 to March 2022. In this role, they analyzed lead, student enrollment, and advertising spend data to drive new students to the university and also designed and managed key insight dashboards. Abigail also worked closely with the ETL team to develop and QA new data ingestion processes.

Before their role at the University of Maryland Global Campus, Abigail worked at Deep Root Analytics from April 2017 to October 2019. Abigail initially worked as a Senior Research Analyst, where they built, updated, and managed dashboards providing clients with historical television ratings data and real-time advertising and earned media tracking data. Abigail also used Alteryx Designer to match television station rates with proprietary viewership data and managed the production of weekly reports. Later, they became a Senior Data Analyst, Client Relations at Deep Root Analytics, where they managed client projects, developed standard processes, and trained clients and prospective employees on dashboards and Alteryx Gallery applications.

Abigail also worked as a Research Associate at Morning Consult from December 2016 to May 2017, and as a Voter File Development Manager at Data Trust from April 2016 to November 2016. In their role at Data Trust, they led a team and used SQL and Microsoft Azure Data Factory to manage voter file processing and automate pipelines. Additionally, they worked as a Research Analyst at Jeb 2016, Inc from July 2015 to February 2016, as an Intern at Diversified Insurance Industries, Inc. from May 2014 to May 2015, and as a Page at the Ohio House of Representatives from January 2014 to April 2014.

Abigail Green pursued their education in a chronological manner, starting with their high school education at Eastern Technical High School from 2008 to 2012. During this time, they focused on studying engineering. Following their high school graduation, Abigail went on to attend The Ohio State University, where they obtained their Bachelor's Degree in Political Science from 2012 to 2015. After a gap in their education, Abigail resumed their studies in 2020 and enrolled at the University of Maryland Global Campus. In 2021, they completed a Graduate Certificate in Business Analytics, further enhancing their knowledge and skills in this field.

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