Sarah Amrhein is an experienced Senior Merchandiser currently with Turtle Fur since September 2024, having previously held the same title at SITKA Gear from January 2020 to June 2024. With a robust background in merchandising strategies across DTC, Pro, and retail channels, Sarah has demonstrated expertise in go-to-market planning, campaign management, and revenue forecasting. Prior roles include Director of E-commerce Sales at Outdoor Research, where Sarah led a team to achieve substantial revenue growth and implemented effective marketing initiatives. Sarah's career began as an International Imports/Sales professional at CHRobinson Worldwide Inc. and an Environmental Educator with the Peace Corps, complemented by education from the University of Minnesota and Hamline University.