Melanie Salvatierra

Melanie Salvatierra is currently the VP of Brand & Creative at Twilio. Melanie has over 9 years of experience in marketing, with a focus on brand management and integrated marketing campaigns.

Salvatierra began their career at Skype as a Sr. Global Marketing Product Manager in 2013. Melanie was responsible for managing Skype's product marketing strategy and execution for the Americas market. In this role, they increased Skype's market share and developed new marketing programs that drove awareness and lead generation.

In 2015, Salvatierra left Skype to join Criteo as their Director of Americas Marketing. In this role, they oversaw Criteo's marketing strategy and execution in the Americas region. Melanie was responsible for developing and executing integrated marketing plans that drove awareness and lead generation for multiple lines of business.

In 2017, Salvatierra joined Arm as their Senior Director of Brand Marketing. In this role, they led the internal brand/creative team and agency partners through a complete rebrand of Arm's look and feel, including the documentation of voice, tone, and brand guidelines. Melanie also managed a global creative team and all created assets to ensure that all marketing images, videos, templates, and other collaterals aligned with Arm's brand and product strategies. Under their leadership, Arm's social media engagement increased against all benchmarks, with higher average CTRs for posts and content publications.

In 2020, Salvatierra left Arm to join Gen

Melanie Salvatierra is a graduate of UC Santa Barbara, Leland High School, and the Kellogg Marketing Course. Melanie has also completed the Managing Upwards Course at Harvard Manage Mentor and the Project Management Course at Cadence Management. Additionally, they are a member of the San Jose Leadership Council and a graduate of Toastmasters.