Bata Vasic is a distinguished Research Professor at the University of Nis, Faculty of Electronic Engineering since March 2008, specializing in 3D animations, digital editing, and multimedia, while also engaging in research on 3D geometry and data hiding. In addition to academic roles, Bata Vasic serves as the CEO of Silicon Studio, directing TV commercials and supervising 3D modeling and animation. Previous experience includes positions as Marketing Director at Pakom Group, CEO and Art Director at Silicon Art, Coowner and Creative Director at Dream Company, and Executive Director at Banker TV, showcasing a robust background in marketing and creative management. Bata Vasic holds a Ph.D. in Computer Science and Electrical Engineering from the University of Nis, with a focus on 3D geometry, multimedia, and data hiding. Notable contributions to the industry include producing over 300 TV commercials for prominent clients and participating as a visiting professor and external examiner internationally.

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