Cynthia Reifsnider

Cynthia Reifsnider serves as the Director of Data and Partnership Strategy at the University of North Carolina at Chapel Hill's Innovate Carolina, focusing on transforming data into actionable intelligence to support innovation and economic development. Previously, Cynthia held the position of Director of Research Services & Knowledge Management at the Kenan Institute of Private Enterprise, where responsibilities included co-leading a significant grant initiative and conducting diverse research analyses. Cynthia's background also features roles as a Research Analyst in major corporations such as Hewlett-Packard and Virginia Tech, with expertise in market research, project management, and knowledge management. Educational credentials include a Master’s Degree in Information Science from UNC School of Information and Library Science and a Bachelor of Science in Atmospheric Science from the University of North Carolina Asheville.