Anand Mehrotra

Anand Mehrotra has a diverse work experience in the field of ad operations and technology management. Anand is currently the Head of AdOps at upday, a position they have held since July 2022. Prior to this role, they worked as a Senior Tech AdOps Manager at upday from June 2020 to July 2022.

Before joining upday, Anand worked at SOFTGAMES - Mobile Entertainment Services GmbH as a Tech AdOps Manager from March 2019 to June 2020.

Anand also has experience working at renowned companies like Amazon and Google. Anand served as a Sponsored Products Manager at Amazon from July 2017 to January 2019. Prior to that, they worked at Google as an Ad operations Support Engineer from February 2015 to June 2017. At Google, Anand was involved in various ad operations tasks such as working with Tier 1 NA publishers, handling DFP Data Transfer files operations, providing custom reporting solutions, managing audience segmentation, implementing ad serving tags, and overseeing campaign setup and analysis.

Before entering the ad operations field, Anand worked as a System Engineer at Dell from June 2013 to January 2015.

Overall, Anand Mehrotra has extensive experience in ad operations, technology management, and system engineering.

Anand Mehrotra completed their Bachelor of Engineering degree in Computer Science from Canara Engineering College from 2008 to 2012. Prior to that, they completed their higher secondary education with a focus on science at Kendriya Vidyalaya from 1998 to 2008.

In addition to their formal education, Anand Mehrotra has obtained several certifications. Anand received the AdWords Fundamentals and AdWords Video Certification from Google in May 2017. In August 2016, they obtained the DFP Fundamentals for Traffickers certification and in June 2016, they obtained the DFP Audience Fundamentals certification, both from Google. Anand further expanded their certifications by obtaining the Amazon DSP Campaigns Certification in May 2022 and the Google Analytics Individual Qualification in May 2022. Additionally, they completed the DFP GPT Exam, DFP Video Exam, and DFP Mobile Exam from Google in April 2017.