Sergi Besa

Sergi Besa is an accomplished professional specializing in business intelligence and digital strategy, currently serving as the Head of Business Intelligence & Digital Channels Strategy at Urban Roosters since April 2023. With extensive experience at FC Barcelona, Besa held multiple roles including Digital Assets Strategy Manager, where responsibilities encompassed digital commercial strategy development and partner campaign activations. Previous positions include management of innovative projects at PACE Gastro and partnerships at Media Base Sports. Besa's solid educational foundation includes a Bachelor of Business Administration from Universitat Pompeu Fabra and specialized coursework in Sports Marketing and Communication. A strong background in sports business and marketing further underscores Besa's expertise in driving engagement and maximizing commercial opportunities.