Katryna Balboni

Katryna Balboni is the Content Director at User Interviews. Katryna has over four years of experience in content marketing and management, with a focus on blog management, SEO, copywriting, and distribution strategy.

Previously, Katryna was the Senior Content Marketing Manager at Appcues, where they led the content team, managed the content budget, and oversaw strategy across multiple domains. Under their direction, the Appcues Blog grew organically by 111% year-over-year and by 245% on ReallyGoodUX.

Katryna has also held positions as a Senior Editor at HolidayPirates Group and as a Content Marketing Manager at HubSpot. In these roles, they were responsible for managing editorial calendars, creating brand voices and style guides, optimizing conversion strategies, and collaborating with design and video teams to produce multimedia content.

Katryna is passionate about creating compelling content that helps businesses achieve their goals. Katryna is a skilled writer and editor with a strong understanding of SEO and distribution best practices.

Katryna Balboni has a Master of Arts in Medieval Theirtory from the University of York, a Bachelor of Science in Wildlife and Fisheries Conservation from the University of Massachusetts Amherst, certification from i-to-i TEFL in GA Level 3 Certificate in Teaching English as a Foreign Language, certification from Coursera Course Certificates in Fundamentals of Graphic Design, certification from edX in Making and Meaning in the Medieval Manuscript, and certification from edX in Digital Branding and Engagement from Curtin University.

Katryna Balboni reports to Erin May, VP of Growth & Marketing. They are on a team with Brittany Rutherford - Marketing Lead, Participant Experience, Jennifer Pecoraro - Customer Success Manager.