Lisa Steingold πŸ‡ΏπŸ‡¦ πŸ‡ͺπŸ‡Έ πŸ‡§πŸ‡ͺ

Head of Content Marketing at Whale

Lisa Steingold has a diverse work experience spanning various roles and industries. Lisa is currently serving as the Head of Content Marketing at Whale, an online knowledge-sharing and training software solution. In this role, they are responsible for developing and amplifying content through various channels, including blogs, podcasts, videos, and social media. Lisa has significantly increased organic traffic and doubled the Google authority ranking in just one year.

Prior to their current role, Lisa worked as a Writer, Coach, and Podcaster on all things wellness and human behavior. Lisa also founded 10x for Brands, a growth agency focused on translating the vision of entrepreneurs into reality through authentic brand narratives and growth hacking tools. Lisa served as the Chief Growth Officer at 10x for Brands and worked with clients such as BIA Cycling and Novus Global.

Lisa has also held positions such as Head of Marketing at METACO, a globally connected consultancy specializing in systemic leadership team solutions, and Marketing Director at ChewyMoon, an eCommerce brand focused on healthy nutrition for kids. Lisa has also worked as the Head of Marketing, EMEA at Popimedia, a global ad-tech platform and Facebook Marketing Partner.

Additionally, Lisa has experience as a National Marketing Manager at Vega School and as a Brand Manager at Zodiac Pool Deutschland GmbH. Throughout their career, they have demonstrated skills in developing growth strategies, managing digital campaigns, creating marketing collateral, and mentoring junior team members.

Lisa Steingold's education history is as follows:

From 1988 to 1996, Lisa attended Redhill School, where they completed their Matric qualification.

In 2000, Lisa enrolled at the University of Johannesburg and pursued a Bachelor of Commerce (B.Com.) degree in the field of Commerce. Lisa successfully completed this degree in 2003.

Following a gap in their education, Lisa returned to the University of Johannesburg at an unspecified time to further their studies in Business/Commerce, General. While the start and end years are not provided, they obtained a Bachelor of Commerce (B.Com.) degree from this institution.

In 2013, Lisa decided to pursue a career in Applied Psychology and enrolled at SACAP (The South African College of Applied Psychology). Lisa completed a Diploma in Communication in this field of study in 2016.

In addition to their formal education, Lisa has obtained several certifications to enhance their skills and knowledge. These include certifications in Social media marketing from HubSpot Academy (obtained in October 2022), Growth Marketing from Growth Tribe (obtained in March 2022), Google Analytics for Beginners from Google (obtained in April 2020), Inbound Marketing from HubSpot Academy (obtained in March 2020), Growth Hacking with Digital Marketing from Eazl (obtained in November 2019), Systemic Team Coaching - for leaders from AoEC - The Academy of Executive Coaching (obtained in October 2019), Chartered Marketer from CIM | The Chartered Institute of Marketing (obtained in June 2019), and Google Digital Garage from Google (obtained in September 2018). Additionally, Lisa obtained a certification in Content Marketing from HubSpot Academy in July 2022.

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Timeline

  • Head of Content Marketing

    January, 2022 - present