Effi Goren-Goldstein

Effi Goren-Goldstein has a diverse and extensive work experience spanning multiple roles and industries. Currently, Effi serves as the President of the HDBaseT Alliance, a position held since May 2023. Prior to this role, Effi was the Chair of the Marketing Committee for the HDBaseT Alliance from November 2020 to May 2023.

Before joining the HDBaseT Alliance, Effi worked at Valens as the Marketing Director, starting in March 2018. From February 2016 to March 2018, Effi served as the Sales and Business Development Manager at SILORA R&D. Prior to that, Effi held the position of Business Development Manager at Designit from July 2014 to February 2016.

Effi has also worked at CALLUP as the VP Sales & Marketing from February 2012 to July 2014. Before joining CALLUP, Effi had a long tenure at Motorola, starting as a Software Engineer in 2002. Effi went on to hold various positions at Motorola, including Director of Strategic Marketing & Portfolio – M2M Solutions, Product Portfolio Manager – M2M Solutions, and Strategic Account Manager.

Throughout Effi's career, there has been a focus on sales, marketing, business development, and strategic leadership roles within the technology and communications industry.

Effi Goren-Goldstein attended Ben-Gurion University of the Negev from 1998 to 2001, where they earned a Bsc degree in Computer Science and Mathematics. In addition to their formal education, Effi obtained certifications in the HDBaseT Master Program from both the HDBaseT Alliance and the HDBaseT Academy in 2021. No further information is provided about their education history, except for their attendance at Gan Nachum, for which no specific dates, degree, or field of study are mentioned.