Anthony Vitalone

Anthony Vitalone has extensive experience in digital and marketing operations. Anthony worked as the Head of Global Digital and Marketing Operations at VanEck from 2016 to the present. In this role, they implemented digital initiatives that enabled strategic innovation and business transformation. Anthony also implemented analytics and reporting systems, developed targeted email campaigns, and revamped content marketing strategies.

Prior to their role at VanEck, Anthony worked as the Head of Global Digital Marketing at Deutsche Bank - Asset & Wealth Management from 2010 to 2016. Anthony was responsible for the multi-channel digital marketing strategy and implemented a global email marketing automation platform.

Before that, they served as the Global Head of eCommerce at Goldman Sachs - Asset Management from 2005 to 2008. In this role, they implemented A/B testing and customized content for different investor segments, leading to a significant increase in web traffic. Anthony also deployed e-commerce and client service microsites that reduced outflows.

Anthony's earlier experience includes working as the Head of Information Technology Operations at Guardian Life Insurance from 2003 to 2005, where they managed a large-scale IT operation and developed proprietary applications. Anthony also worked as a Management Consultant, where they led strategic planning and marketing technology solutions for various clients, including the City of Yonkers and Thomson Reuters.

Overall, Anthony Vitalone has a strong background in digital marketing, strategic planning, and operational management, with a focus on driving innovation, improving customer engagement, and increasing revenues.

Anthony Vitalone has a Master of Business Administration (MBA) degree with a focus on Marketing and Information Systems from Pace University - Lubin School of Business. Prior to that, they obtained a Bachelor of Applied Science (B.A.Sc.) degree in Economics / Banking and Pre-Law from the State University of New York at Oswego. In addition to their educational background, Anthony has obtained several certifications related to the financial industry. Anthony became a Registered Principal through the Financial Industry Regulatory Authority (FINRA) in November 2013. Anthony also holds certifications as a New York State Securities Agent and a Registered Representative, both obtained in February 2006.