Sonia Pacheco

Sonia Pacheco is the Global Chief Marketing Officer at VASS. Sonia has previously worked as the Head of Marketing & Communications EMEA at Globant, Congress Director DES | Digital Business World Congress, and Congress Director DES2017, DES2018, DES2019, DES2020 | Digital Business World Congress. Sonia also has experience as a Founder at Hotel · You where they created a tech tool focused in adding value to online hospitality sector.

Sonia Pacheco has an Executive Master in Digital Business, Management, Business Administration and Operations from Esade. Sonia also has a Strategic Management of Innovation, Digital Trends and Entrepreneurship degree from Santa Clara University Leavey School of Business. For their graduate studies, they have a Master's in Tourism from University of Wroclaw and an Undergraduate Diploma in Tourism from Universidad Nacional de Educación a Distancia - U.N.E.D. Sonia is also an Economics Candidate from Universidad Nacional de Educación a Distancia - U.N.E.D.

They work with Javier Reina - Global Insurance Director, Rafael Orueta - Global Control and Management Director, and Patricio Novoa - Global Corporate Integration Director. Sonia Pacheco reports to Francisco Javier Latasa, Chairman & CEO.