Mirka Biel

Mirka Biel Kasanicka started their work experience in 2008 as a Junior Copywriter at MUW Saatchi & Saatchi. Mirka then moved on to work as a Junior Copywriter at Istropolitana Ogilvy in 2009. In 2010, they joined ZARAGUZA Digital as a Digital Ideamaker & Webcopywriter, where they worked until 2015.

In 2015, Mirka worked at InHiro as an Online Marketing Specialist and Ideamaker, where they focused on online marketing experiments, growth-hacking, content strategies, gamification mechanics, onboarding mechanics, and graphic design.

In 2016, they joined VECTARY as an Ideamaker and Marketing Specialist, contributing to the growth of the company and its 3D interactive experiences for the web, augmented reality, and metaverse. Mirka later transitioned to the role of Digital Marketing Lead at VECTARY in January 2021, continuing to drive the company's marketing efforts.

In 2017, Mirka founded MiaBiel - a minimalist jewelry brand that specializes in necklace collections inspired by rivers. Mirka also integrated augmented reality into the jewelry design to create an immersive experience. MiaBiel became an official seller at Dubai Expo 2022 in the Slovak house.

Overall, Mirka has gained a diverse range of experiences in digital marketing, ideation, copywriting, and launching their own business in the jewelry industry.

Mirka Biel Kasanicka completed their education from 2005 to 2010 at Univerzita 'sv. Cyrila a Metoda' v Trnave, where they obtained a degree in marketing communication (Mgr.). Additionally, Mirka has obtained various certifications including a Certificate in Advanced English (CAE) Level C1 from Cambridge English Language Assessment in June 2015. Mirka also completed a course on "Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship" from Coursera in February 2014, a course on "Gamification" from Coursera Verified Certificates in May 2013, and a course on "Critical Thinking in Global Challenges" from Coursera in March 2013. Mirka also obtained a certification in HTML & CSS from Codecademy in 2013. Moreover, they obtained the Google Analytics Individual Qualification (IQ) from Google in July 2014.