Velvet Consulting
Alexandre Cordelier is a seasoned professional specializing in CRM project management, currently serving as Manager CRM at Velvet Consulting since November 2012. Key achievements include project management roles at Kering, where responsibilities encompassed overseeing the development of a tasks database for the Digital in-store App and leading the rollout of a client service hub across multiple regions. Previous experience includes senior consulting positions at Capgemini, where Alexandre contributed to major CRM projects for EDF and other clients, focusing on needs assessment, specification documentation, and project organization. An educational background includes an engineering degree from EFREI and additional studies at Birkbeck, University of London, and Faculté de médecine Paris V.
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Velvet Consulting
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Velvet Consulting is the leading consulting firm in assisting organizations in their customer orientation. Since 2004, thanks to our 250 Marketing enthusiasts people, we accelerate business performance by building a fullest and effective customer experience. Our global approach and the complementarity of our expertise, support the customer-centric, data and digital transformation of companies. From strategic orientations to operational and technological implementation. We joined the WPP Group and Wunderman Thompson Network in July 2020 to enrich our marketing transformation expertise, with the multichannel excellence of the worldwide communication leader. We propose Agile interventions adapted to each context and sectoral issue through an innovative and integrated approach: HCX ™, for Hyper Customer eXperience. Our vocation: Generate value at all steps of customer experience. Our obsession: Results, nothing but results. Our commitment has been driven by 3 values: excellence, innovation, enthousiasm.