Velvet Consulting
Desire Yao is an accomplished professional with extensive experience in Customer Relationship Management (CRM) and project management. Currently, as the Manager CRM at Velvet Consulting since February 2021, Desire Yao oversees project management and application rollout, focusing on business analysis, functional and technical specifications, and IT support. Previous roles include Senior Consultant CRM & Project Management at ProcessFirst France, Proxy Product Owner at RATPgroup, and Principal Consultant Transformation Digitale at DXC Technology, showcasing a strong background in CRM software solutions such as Creatio and Aurea CRM. With a Master of Business Administration from IAE Paris - Sorbonne Business School and a Master's degree in General Engineering from Centrale Lille, Desire Yao combines technical and managerial expertise to drive successful project outcomes across various industries.
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Velvet Consulting
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Velvet Consulting is the leading consulting firm in assisting organizations in their customer orientation. Since 2004, thanks to our 250 Marketing enthusiasts people, we accelerate business performance by building a fullest and effective customer experience. Our global approach and the complementarity of our expertise, support the customer-centric, data and digital transformation of companies. From strategic orientations to operational and technological implementation. We joined the WPP Group and Wunderman Thompson Network in July 2020 to enrich our marketing transformation expertise, with the multichannel excellence of the worldwide communication leader. We propose Agile interventions adapted to each context and sectoral issue through an innovative and integrated approach: HCX ™, for Hyper Customer eXperience. Our vocation: Generate value at all steps of customer experience. Our obsession: Results, nothing but results. Our commitment has been driven by 3 values: excellence, innovation, enthousiasm.