Zack Swan

Zack Swan currently serves as the VP of Marketing at Verano, leading a team of 14 and managing Retail Marketing across over 130 locations in 12 states, with responsibilities in campaign creation, digital marketing, customer acquisition, and merchandising. Previously, Zack held positions including National Director of Retail Marketing at AltMed Florida and Director of Sales and Marketing at AltMed Enterprises, where key duties involved generating referrals for the MüV dispensary and training on medical cannabis. With extensive experience in sales and marketing across various industries, Zack has developed substantial sales systems, managed international sales, and contributed to significant revenue generation. Zack's educational background includes an MBA from Villanova University and a degree in International Relations from Boston University.