Arpana Shekhar

Arpana Shekhar, M.S., is a seasoned Digital Marketing Strategist and Performance Marketing expert with extensive experience in data-driven strategy development and optimization. Currently employed at Villeroy & Boch since April 2022, Arpana focuses on enhancing digital marketing efforts through detailed analyses of web traffic and e-commerce performance. Previous roles include Data Analyst at eCity Interactive, where comprehensive audits of Google Analytics were conducted, and a Digital Marketing Specialist position, where strategies for customer engagement were developed. Arpana also has experience as a Digital Business Analyst at GardaWorld, where operational efficiencies were identified through detailed reporting. Educational credentials include a Master of Science in Digital Innovation in Marketing from the Fox School of Business at Temple University and an MBA from the Indian Institute of Technology, Dhanbad.