Paul Higgins

Paul Higgins serves as the VP Commercial at Virgin Media Ireland, overseeing the company's commercial strategy across sales, loyalty, brand, marketing, product delivery, and digital channels since 2017. Previously, Paul held the position of Director of Consumer, managing commercial activities within the consumer division, and as Head of Digital & Customer Management, leading digital transformation efforts. Paul’s earlier experience includes significant roles at TalkTalk Business, where as Marketing Director, leadership in B2B marketing drove brand and business performance, and as B2B Marketing Manager at Caudwell Communications, contributing to substantial revenue growth. Educational credentials include a Bachelor of Arts in Business & Marketing from the University of Central Lancashire and a brief stint at Alliance Manchester Business School.