Zach Williams

Zach Williams is a seasoned digital marketing professional with extensive experience in brand management and campaign development. Currently serving as the Senior Digital Brand Manager at Virginia Distillery Co. since August 2021, Zach leads digital marketing strategies, oversees digital campaigns, and manages consumer experiences across various platforms. Prior to this role, Zach spent nearly nine years at the Ad Council, where as Campaign Director, strategic multimedia marketing plans were developed for national public service campaigns, including the iconic Smokey Bear brand. Zach's career also includes positions in digital marketing, account services, and customer service across diverse organizations, complemented by a BS in Advertising & Marketing Communications from Johnson & Wales University and a study abroad experience in Marketing Communications at Inholland University of Applied Sciences.