Michelle Jooste

Michelle Jooste is an experienced professional in trade marketing, analytics, and dietetics, currently serving as the Trade Marketing & Analytics Manager at Vital Health Foods since May 2015. In this role, Michelle identifies data insights to inform commercial strategies and previously held positions as a Digital and Brand Manager, leading market analysis and brand planning. Michelle's expertise also includes digital marketing strategy development as a Digital Marketing Manager and project management skills honed as a Project Manager. Earlier experience includes positions as a Registered Dietitian in private practice and community service, along with part-time lecturing. Michelle holds a BSc in Dietetics and an MBA from Stellenbosch University, along with several certifications in marketing and project management from institutions such as HubSpot Academy and the APMG International.