Rob Nelson

Rob Nelson is an experienced copywriting professional with a strong background in developing and executing marketing communications across various industries, particularly in the beauty and consumer goods sectors. Currently serving as Lead Copywriter at Vital Proteins since May 2022, Rob focuses on creating SEO-optimized online copy and collaborates with various departments to ensure brand messaging consistency. Previous roles include Head of Copy for LG Household & Health Care, where Rob led digital copy development for one of North America's largest direct-selling beauty companies, and Copy Manager at New Avon, managing a team of writers for digital content. Rob's extensive freelance experience includes working with well-known brands such as Tommy Hilfiger, Estee Lauder, and Weight Watchers. A graduate of The University of Kansas with a B.S. in Journalism and Advertising Copywriting, Rob has consistently demonstrated expertise in crafting compelling messaging that drives brand engagement and revenue.