Joseph Lawton

Joseph Lawton is an accomplished sales professional with extensive experience in sales management and strategic business planning, currently serving as Regional Sales Manager at Vitamix since 2012. In this role, Lawton oversees the Central Territory, managing over 20 sales representatives and two trainers across 17 states while cultivating key relationships with major retail accounts including Costco, Sam's Club, and Whole Foods Market. Previous positions include Assistant Regional Manager and Territory Sales Manager, where Lawton demonstrated strong leadership and coaching abilities, developing high-performing sales teams. Prior experience includes roles at Farmers Insurance and Academy Bank, contributing to operational success and sales performance. Lawton holds a Bachelor's degree in Communication and Media Studies from The University of Kansas.