Senior Hubspot CRM Manager

ViViRA. Simply move.
The app on prescription for back pain.

About Vivira

Vivira Health Lab is a digital health company that develops simple and effective digital solutions for musculoskeletal disorders. Our mission is to improve the lives of our patients by giving them the tools they need to take control and achieve a better quality of life.

Our first product is an app-based therapeutic training for back pain that is patient-centered and personalized, enabling individuals to independently manage and reduce their pain regardless of time and place.

As one of the first digital health apps ever to be included in the general reimbursement list DiGA of the German Federal Institute for Drugs and Medical Devices (BfArM), it can be prescribed by all doctors in Germany, with the costs covered by all statutory health insurers, and without being restricted by traditional therapeutic budgets.

We are a growing company with an international and diverse team headquartered in Berlin. We are dynamic, goal and quality oriented, and we love the entrepreneurial spirit. We are constantly exploring new possibilities and pushing the boundaries of what is possible to meet the individual needs of our patients and prescribing doctors. Our team members work on exciting projects that have a direct impact on the world around us.

Our company culture is based on our core values. These are: Truthful Positivity, Competitive Drive, Proactive Competence, Humility, and Caring Kindness. We offer a supportive and inclusive workplace that welcomes diversity and teamwork. We believe that our success as a company is directly related to the success of our employees.

About the position

You manage our CRM’s (Hubspot & Espo) on a tactical and operational level, together with our other (Junior) CRM Manager in the team. You ensure continuous availability of our CRM systems and agile delivery of new functionality with medium to high complexity to multiple internal teams. You instigate, design, align and build technical integrations with other related systems (new and existing) along our customer’s journey, perform data-analyses and visualisations (together with our BI team). You adhere to and advocate the strictest data privacy regulations for our (patient) data.

Your tasks with us

• Manage, design and optimise complex workflows and (integrations with) other tools in our CRM's Hubspot and Espo and related systems.
• Own and design cross-functional process flow charts (BPMN 2.0), making the best use of Enterprise CRM functions (all Hubs).
• Design reports and dashboards to provide insights into customer segments, customer behaviour, trends and forecasting.
• Ensure data accuracy & integrity  within the CRM system through regular audits and maintenance.
• Apply the highest possible standard in data privacy regulations and measures in the healthcare environment.
• Collaborate with cross-functional teams to troubleshoot CRM and technical issues, manage data optimisation and implement enhancements.
• Train & upskill colleagues in reporting roles across teams that rely on CRM data  (BI, Finance, Operations, Business Development).
• Design, write and record training materials and resources to educate employees in the use of CRM’s, Data Literacy and Process Management, including an internal knowledge base with CRM documentation.
• Plan, lead and successfully execute an upcoming CRM migration.
• Experience in agile environments is a plus

You should bring

• Bachelor's degree in Marketing, Business, Information Technology, or a related field – or equivalent work experience.
• Minimum of 5 years in CRM management, including at least 1 full CRM migration and at least 3 years of hands-on experience in all HubSpot Hubs on Enterprise level.
• The ability to interpret complex data, translate it into actionable strategies and a proactive approach to identifying and solving issues.
• Proven leadership skills in managing cross-functional project groups.
• Excellent written and verbal English, with the ability to present complex information clearly and concisely. Other European languages are a plus.
• Knowledge of the digital health industry is nice-to-have.

What to expect at Vivira

• An unique opportunity to help build and shape our CRM systems.
• An opportunity for ownership and being a significant part of the company.
• An ambitious and top-notch working environment
• A place to grow in, and a place where your ideas and opinions not only matter but are valued and needed.
• A team of highly motivated and friendly colleagues in a dynamic, transparent, and open corporate culture.
• A socially empowering domain with the ability to make a difference in a completely new area of digital healthcare.
• 30 vacation days
• Up to 30 days of work abroad in the EU/EEA p.a.