Jon Barlow

Vice President, Consumer Innovation & Patient Activation at Vizient

Jon Barlow has a diverse work experience spanning over several industries. Jon currently holds the position of Vice President, Consumer Innovation & Patient Activation at Vizient, Inc, where they lead a group of innovative consumer solutions for healthcare systems. Prior to this, Jon was the Executive VP and General Manager, Strategic Omnichannel Marketing Solutions at Mercury Healthcare, where they oversaw the transformation functions of the business unit and drove the expansion of omnichannel service offerings.

Jon also has experience in the healthcare industry, with roles at Healthgrades as Senior Vice President, Professional Services - Health Systems, and Vice President, Integrated Marketing Strategy. Here, they directed teams to achieve double-digit revenue growth, positioned the business unit for an equity event, and acted as a trusted advisor for clients' business objectives and marketing strategies.

Jon's expertise in digital marketing is evident through their roles at the University of South Florida Muma College of Business as an Advisory Board Member for Digital Marketing, the American Marketing Association as an instructor in Digital Strategy and Integrated Marketing Communications, as well as Ketchum and Capstrat, where they served as Senior Vice President, Digital Group Director and Vice President, Director of Digital, respectively.

Earlier in their career, Jon worked as a Senior Digital Strategist at MedThink Inc. and as a Digital and Social Media Marketing Manager at Aspen Dental Management, Inc. Jon also gained experience in UX and front-end web development as a Project Lead at Stearns & Wheler LLC.

Overall, Jon Barlow has a strong background in leadership, strategy, and digital marketing across various industries, with a focus on driving growth and improving the consumer experience in the healthcare sector.

Jon Barlow has a Bachelor's degree in Communications from the University at Buffalo. Jon also holds a Sun Java: Internet Application Developer Certificate from Syracuse University.

Links

Previous companies

Ketchum, Inc. logo
American Marketing Association logo
Healthgrades logo

Timeline

  • Vice President, Consumer Innovation & Patient Activation

    August, 2022 - present

View in org chart