Melissa O'Keefe

Melissa O'Keefe is an accomplished professional with extensive experience in account management and client engagement, currently serving as Secretary on the Board of Directors for AdFed Minnesota since July 2024. Melissa holds the position of Director, Client Engagement at VML, specializing in commerce marketing for consumer packaged goods brands, where the focus is on developing effective marketing campaigns and digital content. Previous roles include facilitating #IamRemarkable workshops to empower women and underrepresented groups, leading client services for a major CPG client at Epsilon, and providing personalized styling services at Stitch Fix. With a strong foundation in consumer promotions and digital marketing management from positions at Nsight Connect and RPM Connect, Melissa's expertise is complemented by a Bachelor of Arts in Communication Studies from the University of Minnesota.