Mata Kriki

Mata Kriki serves as the Head of Marketing for Vodafone Greece since September 2022, focusing on customer acquisition across key segments. Prior to this role, Mata held various positions at Nestlé from May 2013 to August 2022, including Head of Digital, CRM & Consumer Services for Infant Nutrition, where leadership of an 11-member team was a key responsibility. Other notable roles at Nestlé included Marketing Lead for Baby Food and positions within the Digital Acceleration Team, which focused on global digital strategies and partnerships. Mata's career began at the Sarantis Group as a Brand Manager for P&G fragrance brands and progressed through multiple brand management roles at Nestlé Greece. Educational credentials include advanced studies in Artificial Intelligence from Massachusetts Institute of Technology and a Master's degree in International Economics & Management from SDA Bocconi.