Strategic Marketing Director

Have you heard? Volpara Health and Lunit are joining forces!

A perfect fit. Unified by a commitment to use AI-driven software to save more families from cancer.  The synergy between our two companies is undeniable, feeling as natural and seamless as a glove custom-made to fit a hand.  Together our technology will be a catalyst driving a healthier future.​

​

As we embark on this new journey together, we are looking to build out our strategic marketing capability, starting with a Strategic Marketing Director. You could be based in Australia (fully remote), Wellington New Zealand (hybrid) or in the US (remote, pacific time). 

​

Here is what you would be doing.

• Market Analysis and Strategy Development:
  • Conduct thorough market analysis to understand industry trends, competition, and customer needs.
  • Develop comprehensive marketing strategies in collaboration with product teams to drive product differentiation and market penetration.
• Product Positioning and Branding:
  • Define the positioning of Lunit's products within the market to ensure differentiation and alignment with customer needs.
  • Craft compelling messaging and branding strategies to effectively communicate the value proposition of our products.
• Go-to-Market Planning and Execution:
  • Lead the development of global go-to-market plans, including segmentation, targeting, and pricing strategies.
  • Collaborate with regional product specialists to customize strategies for local markets and ensure successful product launches.
• Sales Enablement and Support:
  • Work closely with product, medical, and sales teams to provide them with the necessary messaging materials, training, and collateral.
  • Develop sales presentations, product demonstrations, and educational materials to support the sales process.
• Performance Measurement and Analysis:
  • Establish KPIs to track the effectiveness of marketing initiatives and evaluate product performance.
  • Collaborate with the commercial operations team to analyze data and identify areas for improvement or optimization.
• Cross-functional Leadership and Collaboration:

  • Liaise with regional product specialists to ensure alignment on product market fit, pricing, and financial targets.

Here is what you need to demonstrate.

• 5-10 years of strategic marketing experience in the medical device or healthcare industry is required.

• Experience in product marketing and clinical marketing. Proven track record of developing and executing successful marketing strategies in the medical device or healthcare industry

• Demonstrated ability to foster collaboration across various departments and lead teams effectively is essential.

• Ability to think strategically in market analysis and strategy development, translating insights into comprehensive marketing strategies aligned with business objectives.

• Excellent analytical and problem-solving skills, with the ability to track the effectiveness of marketing initiatives and evaluate product performance.

Here is what you could also bring to the table.

• Experience in global markets or working in multinational companies.

• Experience overseeing product marketing and clinical marketing teams, demonstrating strong leadership capabilities in guiding and empowering team members to drive successful marketing initiatives.

  • Leading product marketing teams to develop and execute strategies for product launches, market positioning, and promotional campaigns.
  • Lead clinical marketing efforts, collaborating closely with medical professionals to develop educational materials and initiatives that effectively communicate the clinical benefits of the company's products.

• A masters degree in Marketing, Business Administration, or a related field.

• Proficiency in written and spoken Korean.

Compensation & Benefits

A market competitive salary and benefits package will be offered dependent upon the successful candidate's location.

Volpara Health is an Equal Employment Opportunity employer. We will endeavor to fill vacancies with the candidate who is the best fit for the role, without regard to gender, marital or family status, religious or ethical belief, race, ethnic or national origin, disability, age, political opinion, employment status, sexual orientation or any other status protected by law.