Sam Watkinson

Sam Watkinson has a diverse range of work experience in marketing operations. Sam is currently the Director of Marketing Operations at VTS, a position they started in March 2022. Prior to that, they worked as a Senior Manager of Marketing Operations at the same company from December 2020 to March 2022. Before joining VTS, Sam held the role of Marketing Operations Manager at BambooHR from December 2019 to December 2020. From 2016 to 2019, they worked at Influitive, first as a Marketing Operations Manager and then as a Senior Manager of Marketing Operations. At Influitive, they played a key role in marketing automation architecture, lead lifecycle management, and centralizing the field operations team. From 2015 to 2016, Sam served as the Email Marketing Manager at Turbonomic, where they were responsible for email marketing, lead nurturing, and database optimization. Prior to Turbonomic, Sam worked as a Marketing Operations Associate at VMTurbo from 2014 to 2015, where they focused on transforming IT operations in cloud and virtualized environments. Sam'searlier experience includes roles at TOSS C3 - Cloud Conversion Company, MRY, Emerson Ecologics, and YMCA, where they gained experience in online marketing, social media management, event coordination, and leadership development.

Sam Watkinson completed their Bachelor of Science in Business Administration and Marketing from the UNH Peter T. Paul College of Business and Economics from 2009 to 2013. In 2011, they briefly studied Marketing and Finance at Corvinus University of Budapest. Sam also holds certifications as a Marketo Certified Expert from Marketo, obtained in May 2016 and April 2018.