Larry Hightower

Larry is an acknowledged hands-on leader and innovator in the healthcare industry whose career path has been dedicated to improving clinical and financial outcomes for physicians, patients and payers by championing disruptive technologies and services. In 2005, he founded Vxtra Partners, LLC, a special-purpose health benefits solution that serviced large, independent medical practices in Georgia, Florida, South Carolina, North Carolina, Tennessee, Oklahoma, Texas, Illinois, Virginia, Maryland, Washington, DC, Pennsylvania, New Jersey and New York.

For over 30 years, Larry has combined his relationship management skills with business acumen to bring to market micro-surgical procedures, implantable devices, diagnostic imaging instrumentation, clinical information services and e-clinical trials applications. He has held key marketing and leadership roles developing go-to-market strategies in cardiology, urology, ophthalmology, gastroenterology, emergency medicine and radiology.

Those relationships and experiences continue to prove valuable in attracting doctors to lead the development of a next generation strategy for lowering costs and improving health outcomes.

For over 30 years, Larry has combined his relationship management skills with business acumen to bring to market micro-surgical procedures, implantable devices, diagnostic imaging instrumentation, clinical information services and e-clinical trials applications. He has held key marketing and leadership roles developing go-to-market strategies in cardiology, urology, ophthalmology, gastroenterology, emergency medicine and radiology.

Those relationships and experiences continue to prove valuable in attracting physicians to lead the development of a next generation strategy for lowering costs and improving health outcomes.