The BEHN company is one of the leading family-owned company in the German liquor business, initially founded in 1892. The company is managed by Rüdiger Behn and Philipp Fellmann and is still fully independent. BEHN is renowned for launches of innovative spirits and creative brands. The newest addition to the portfolio, added in 2013, is Denmark's globally recognized DANZKA Vodka, which joins Waldemar Behn's other international favorite, "Dooley`s Original Toffee Cream Liqueur. The company has a strong presence in its home markets and in the travel retail area worldwide. The portfolio stands on three strategic pillars: 
(1) "Kleiner Feigling"​, one of World`s leading fun brands and the best-selling liqueur in a 20ml shot bottle
 (2) Established regional and national spirits, especially liqueurs, with a long tradition in the German market, including "Radeberger"​ and "Küstennebel"​
 (3) Innovative brands with international approach and relevance for cocktail bars as well as liquor-stores, led by DANZKA Vodka and Dooley's Original Toffee Cream Liqueur.

DANZKA Vodka ranks in the top 25 brands within GTR (source IWSR 2013). It is n° 4 in the Premium Vodka Segment / Duty-Free Business and one of the fastest growing vodkas in the travel retail segment with a 13% plus 2013.

Waldemar Behn GmbH

Philipp Fellmann

Laurent Savin

Gabriele Knigge

The Marketing and Brand Management team at Waldemar Behn GmbH focuses on promoting and positioning the company's diverse portfolio of innovative spirits and established liqueurs. Through strategic online and trade marketing initiatives, the team enhances brand visibility, engages key markets, and drives sales growth, particularly in travel retail. They collaborate on brand development and expansion efforts, ensuring that each product resonates with its target audience and remains competitive within the liquor industry.

Marketing and Brand Management

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