Tom O'Toole

Dr. Thomas O’Toole is Head of the School of Business at Waterford Institute of Technology. He teaches in the subject areas of marketing and strategy. Dr. O’Toole’s research specialism is in the area of inter-firm relationships and networks with a specific focus on collaboration.

Dr. O’Toole's publication track record includes over 90 peer reviewed articles (including in the Journal of Business and Industrial Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Marketing Management, Journal of Product Innovation Management, European Journal of Purchasing and Supply, International Small Business Journal, Marketing Intelligence and Planning, Journal of Customer Behaviour).

He is co-author of the text, now in its second edition, entitled Strategic Marketing Relationship, from strategy to implementation (Wiley: London). Dr. O’Toole is a member of the Editorial Advisory Board of the European Journal of Marketing. He became a Fellow of the Irish Academy of Management in 2012 for his contribution to the Academy and to management education, and was awarded a Fellowship of the Marketing Institute of Ireland in 2005 for his contribution to marketing practice in Ireland. Dr. O’Toole serves on a range of boards of non-for-profit and community organisations. In 2013, he was awarded a Fulbright Scholar.