Rob Salerno ✅

Head of Growth at WAX

Rob Salerno has an extensive work experience in digital marketing and growth generation. Rob is currently the Head of Growth at WAX, where they lead the marketing efforts and has achieved a 30% growth each quarter. Prior to this, Rob worked as the owner/operator of a small digital marketing consulting LLC at Cinnamon Entertainment Group, specializing in the arts and entertainment industry. Rob also worked as a Growth Architect at Guardian Life, where they focused on omni-channel digital marketing. Other notable roles include Director of Digital Marketing at The Hartford, Digital Marketing Consultant at Aetna, Director of Digital Lead Demand Generation at Sonova Group, Digital Marketing Lead at Cigna, Director of Site Optimization at Comcast Interactive Media, and Sr. Manager of SEO Web Analytics at Christie's. Throughout their career, Rob has demonstrated expertise in various digital marketing techniques such as SEO, PPC, A/B testing, lead generation, and audience segmentation.

Rob Salerno has a diverse education history. Rob attended the University of Pittsburgh Katz Graduate School of Business, where they earned a Master of Business Administration (MBA) with a focus on Strategy. Rob also obtained a Master of Science (MS) degree in Management Information Systems (MIS) from the same institution. Additionally, Salerno studied at Berklee College of Music, specializing in Music Business, and earned a Bachelor of Arts (BA) degree in History from the University of Pittsburgh.

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Timeline

  • Head of Growth

    January, 2022 - present