WAYDEN
Olivier Geyer has had a diverse work experience, starting in 2007 as a Marketing Manager at The Coca-Cola Company. Olivier later became the Brand Marketing Director for Europe, leading a team and implementing a unified business plan. After leaving Coca-Cola, they founded their own consulting company, YUZU Consulting, and also worked as a Start-Up Mentor at Hivency. In 2019, they joined WAYDEN - Management de transition as an Associate and CMO, providing expertise and support in times of change for various companies. Olivier co-founded CMO studio in 2019, offering a pool of talented CMOs and marketing professionals. In 2020, Geyer became a Marketing Lecturer at ESSEC Business School and emlyon business school, teaching courses on global marketing and digital marketing, respectively. Olivier also joined XAnge as a Start-Up Mentor, providing guidance and assistance to startups. In 2021, Geyer became a Marketing Lecturer at EDHEC Business School and joined the Advisory Board of fefe. | The French Hard Seltzer. Throughout their career, Geyer has accumulated extensive experience in marketing, brand building, and management consulting.
Olivier Geyer completed their Programme Grandes Ecoles degree in Marketing and Law at emlyon business school from 1995 to 1998. In 1993, they pursued a Classe Préparatoire aux Grandes Ecoles at Lycée Kléber. In 2016, they enrolled in Squared Online for Digital Marketing (Google Class). Recently, in 2021, they completed a Growth Marketing program at Join Lion.
WAYDEN
WAYDEN is a key player specialized in Interim Executive Management. Founded in 2008, WAYDEN was initially developed around the actual assignments carried out by its associates. Facing the market’s growing needs, we have chosen to capitalize on this expertise to offer our skills to a larger number of customers and managers. Our business offers solutions to crisis situations and/or sudden changes that may be faced by your business. The majority of the time, we work at operational, strategic and technical levels . Managers are selected by us on their ability to solve the challenges you face. In addition to possessing the skills you need, our managers are immediately available and operational. To date, 20% of our assignments have been carried out abroad on behalf of French or European customers. Our mission is to provide differentiated solutions to our customers to assist them in solving the challenges they face.