Laura Xicota

Laura Xicota is the Co-Founder & CEO of Merlin Digital Partner, a company specializing in transforming organizations with digital and technological talent for startups, scaleups, and corporates. Laura is also a Talent Mentor at the Scale Up Program at Wayra, a Member of EJE&CON Asociación Española de Ejecutiv@s y Consejer@s, and the Founder & CEO of Luxico Talent, a boutique consultancy focused on talent acquisition and training in the retail, hotel, and luxury sectors. With a background in HR, training, and management roles at companies like Loewe, Prada Group, and CHANEL, Laura brings a wealth of experience to their current ventures. Laura holds a degree in Translation and Interpreting and certifications in digital transformation and language proficiency.