Tetske van Loon

Head of Marketing at We Are Eves

Tetske van Loon has a diverse work experience in various marketing and management roles. Tetske is currently the Head of Marketing at We Are Eves, where they lead the international marketing department and drives member acquisition and retention. Prior to this, they worked at Crisp as the Manager of Marketing Campaigns, where they built an international campaign structure and was responsible for commercial marketing campaigns. Tetske also served as the Manager of Marketing and Partnerships at Helpling, where they developed and led the Dutch marketing business case and managed the Dutch marketing team. Tetske's earlier experiences include working as a Temporary Junior Product Manager and Business Consultant at Lidl Nederland, gaining valuable experience in e-commerce, CRM, and IT business consulting. Tetske also gained work experience in product and pricing at KLM and in rooms division management at St. Regis Hotels & Resorts. Furthermore, they have held leadership roles in the Student Association Amphitryon, where they were responsible for the operation of the association, developed strategic concepts, and organized events. Tetske's work experience demonstrates their expertise in marketing, leadership, and project management.

Tetske van Loon pursued their education with a Bachelor's degree in Business Administration from the Hotel Management School Maastricht, studying from 2011 to 2016. Subsequently, they attended TIAS School for Business and Society for their International Master of science (MSc) degree in Business Analytics in Business Administration, which they completed in 2017. In addition, they obtained a certification in Academic IELTS from IELTS Official and a Certificate VWO Mathematics A from Boswell-Bèta. Before their university studies, Tetske attended Meridiaan College, het Nieuwe Eemland, focusing on Economics & Society from 2005 to 2010. Tetske also had a brief period of study at Leeds Beckett University in 2013, though no specific degree or field of study is mentioned during their time there.

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Timeline

  • Head of Marketing

    October, 2022 - present