Yudha Aswardani

Yudha Aswardani is an experienced digital marketing professional with a strong background in social media and performance marketing. Yudha has worked as a Social Media Specialist at Appen, a Digital Marketing Supervisor at Maxim Indonesia and PT Radana Bhaskara Finance Tbk, a Marketing Technology Manager at PFI Mega Life, a Digital Marketing Manager at Crewdible, and is currently a Customer Success Manager at WebEngage. Yudha's key responsibilities have included creating and executing paid and organic product campaigns, analyzing user funnel through app traffic to optimize conversion rates, conducting usage and adoption reviews, and proactively suggesting solutions to common customer challenges. Yudha is skilled at collaborating with developers, data scientists, and marketing teams to develop and execute successful digital marketing campaigns, ensuring optimization for digital conversion, and benchmarking with competitors to ensure that all digital marketing activities are up to date.

Yudha Aswardani completed their Bachelor's degree in Petroleum Engineering from Trisakti University in 2018. Yudha then pursued a Master's degree in Marketing/Marketing Management, General from Universitas Pancasila, which they are expected to complete in 2024. In addition to their formal education, Yudha has obtained various certifications in website development, digital marketing, English communication, and SEO/SEM from institutions such as Udemy, Semrush, Google Digital Academy (Skillshop), and others.