Beatriz Fernández Martín

Senior Manager Client Experience at Weber Shandwick

Beatriz Fernández Martín has a diverse range of work experience in the field of communications and event management. Beatriz is currently working at Weber Shandwick as a Senior Manager Client Experience. Prior to that, they worked as a Manager, Client Experience at the same company, where they were involved in brand PR, event organization, and managing clients such as Nespresso and Magnum.

Before joining Weber Shandwick, Beatriz worked at Peidró Comunicación, where they held multiple roles. Beatriz served as an Influencer Manager for THE GRAMER, overseeing influencer campaigns, brand negotiations, and providing legal and communication advice. Beatriz also worked as an Account Executive, where they were responsible for writing and sending press releases, preparing press portfolios, and developing corporate materials.

Further back, Beatriz worked for poweraxle, S.A., a communication company, where they were involved in press release and press portfolio creation, integrated communication planning, and media relations. Beatriz also worked at Grupo Evento, where they worked in the communication department, drafting press releases, communication plans, managing media relations, and handling social media for various events.

Additionally, Beatriz has experience in event management. Beatriz worked as an Organizer of weddings and events at AISHA EVENTOS, assisting in wedding organization, managing events, and handling communication and social media. Beatriz also had practice experience at El Ser Creativo, where they collaborated in event organization, assisting participants, and working in the ticketing phase.

Beatriz has also gained practical experience through internships. Beatriz completed an internship at Grupo Evento, where they assisted in organizing the event "Semana Impulso TIC," including tasks such as writing press releases, creating content, and updating the event's website. Beatriz also completed an internship at El Ser Creativo, where they gained further experience in event organization.

In addition to their professional experience, Beatriz has worked as an Auxiliary of Protocol at prestigious award ceremonies such as 27 Edición Premios Goya and Premios Cinematográficos José María Forqué.

Beatriz Fernández Martín began their education in 2005 at I.E.S Victorio Macho, where they pursued a bachelor's degree in the Humanities field through the Modalidad Humanidades program. Beatriz completed their studies in 2007. Following that, from 2007 to 2012, Beatriz enrolled in Facultad de Filosofía y Letras at the Universidad de Valladolid. There, they obtained a degree in Journalism, specializing in Communication. In 2012, Beatriz joined Universidad Camilo José Cela to pursue a master's degree in Communication Sciences, specifically in Protocol and Event Organization, which they completed in 2013.

Links