Brooke Atterberry Tovar

SVP Client Experience Digital at Weber Shandwick

Brooke Atterberry Tovar has a diverse work experience spanning over 15 years in the marketing and advertising industry. Brooke currently holds the position of SVP Client Experience Digital at Weber Shandwick since October 2019. In this role, they lead the TracFone Wireless, Inc account and manages a team of 65+ integrated experts. Their responsibilities include delivering effective creative solutions, operational excellence, and efficient speed to market for a wide portfolio of brands. Previously, they also led the Mars Global digital account at Weber Shandwick.

Before joining Weber Shandwick, Brooke worked at Making Waves as the Director of Client Services from July 2017 to December 2018. Brooke played a key role in elevating the brand's presence in the US and successfully presented the North American vision, brand positioning, and acquisition strategy to the global Board of Directors. Additionally, they oversaw the Account, Delivery, and Operations teams at Making Waves.

Brooke also gained valuable experience at Razorfish as a Sr. Account Director from November 2014 to March 2017. Brooke worked with clients such as Caterpillar, Target, Kraft, Zales, SC Johnson, and Children's Hospital Colorado. Their team prioritized business objectives and customer needs to create industry-leading digital experiences. Brooke managed projects including strategic planning, omni-channel transformations, retail strategy, eCommerce design, social media management, and brand positioning.

Brooke's earlier roles include working as an Account Director at Euro RSCG, where they led a team of 12 and focused on digital and mobile marketing for Sprint. Brooke also served as an Account Supervisor at Euro RSCG and held various positions at DDB, Grey Direct Chicago, and Cramer Krasselt earlier in their career.

Overall, Brooke Atterberry Tovar has a strong track record of delivering exceptional results for clients and leading cross-functional teams in the digital marketing space.

Brooke Atterberry Tovar pursued their education at the University of Illinois Urbana-Champaign, where they obtained a Bachelor of Arts degree in Advertising. The provided information does not specify the start or end year of their studies.

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Timeline

  • SVP Client Experience Digital

    October, 2019 - present