LU

Laith Ulaby

Director, Insights at Webflow

Laith Ulaby, Ph.D. has a diverse work experience in the field of research and design. Laith currently serves as the Director of Insights at Webflow since February 2022. Prior to this, they worked as a Lecturer at UC Berkeley School of Information starting from August 2018.

In 2021, Laith Ulaby held the position of Head of Design and Research [Interim] at Netlify from September 2021 to January 2022.

From November 2018 to January 2021, Laith worked at Udemy as the Director of User Research & Market Research. Laith played a significant role in leading the User Research and Market Research functions for the online learning platform. Laith helped develop strategies for both direct-to-consumer and B2B business lines, contributing to the platform's growth with over 50 million learners in 190+ countries and 65 languages.

Laith Ulaby was also a Lecturer at UC Berkeley Extension from January 2017 to June 2019.

Additionally, they contributed to the humanitarian sector as a Fellow at the Centre for Humanitarian Data in the United Nations Office for the Coordination of Humanitarian Affairs (OCHA). This fellowship, held from June 2018 to August 2018, involved working on The Humanitarian Data Exchange project.

Before that, Laith worked at Uber as the UX Research Manager, overseeing various teams and leading research efforts focused on driver experience, driver access, maps, and marketplace. Laith also managed Uber's UX Research University Recruiting and Internship programs from October 2016 to June 2018.

Other notable positions in Laith's career include Lead User Experience Researcher at Shyp, User Experience Researcher at Google, and UX Researcher at AnswerLab.

Overall, Laith Ulaby, Ph.D. has extensive experience in research, design, and leadership roles across various organizations, including technology companies, educational institutions, and humanitarian sectors.

Laith Ulaby, Ph.D., pursued their educational journey which began in 1996 at the University of Michigan. Over a span of three years, from 1996 to 1999, they earned a BMA. Laith then proceeded to further their academic pursuits at the University of California, Los Angeles, where they achieved a Ph.D. in Ethnomusicology between 2001 and 2008.

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Timeline

  • Director, Insights

    February, 2022 - present