Caroline Prettyman

Caroline was born and raised in Richmond, VA, and earned a bachelor’s degree in Marketing from the VCU School of Business. She has over a decade of experience in digital marketing and is passionate about all things HubSpot from data management to content marketing and automation. Caroline’s proudest professional achievement to date was winning a HubSpot Impact Award for a client’s inbound marketing campaigns and outcomes that utilized HubSpot’s CRM, Marketing, and Sales Hubs.

Prior to WebStrategies, Caroline has experience working in agency account management, HubSpot strategy, as well as digital marketing execution for a national nonprofit health organization. Her professional mission statement is to identify processes and communication that can be automated and create the digital infrastructure to support that automation thus making space for teams to focus on the human work that can’t (and shouldn’t) be replaced by automation for businesses to create better relationships with their prospects and customers.