Claire Canty

Claire Canty is a seasoned marketing and HR professional with extensive experience in leading brand growth and innovation at Weetabix since April 2013. As Head of HR, Marketing, and Innovation, Claire has been instrumental in managing the P&L for Weetabix Original, driving consistent sales growth, and executing successful marketing campaigns such as the 'Weetabuddies' initiative. Earlier positions as Senior Brand Manager encompassed the successful launch of Weetabix Banana and the revitalization of Weetabix Minis. Prior experience includes brand management roles at Nestle, where Claire achieved significant growth and marketing success for brands like Yorkie and led impactful promotional campaigns. Claire holds a BSc in Economics & Management Sciences from the University of Southampton.