Pierfrancesco Ricca

Pierfrancesco Ricca has extensive work experience in the insurance and telecommunications industries. Pierfrancesco currently serves as the Global Leader of Affinity & Mobility Business at wefox since 2022. Prior to that, they held various roles at Willis Towers Watson, including Senior Director, Head of Affinity Partnerships & Mobility Solutions Italy and Head of Affinity Partnerships Italy, where they were responsible for implementing the company's strategy and innovating the Italian insurance market. Pierfrancesco also served as the Regional Head of Affinity and Microinsurance for the Middle East and Africa, as well as the Global Affinity Marketing Leader and European Marketing Leader at Willis Towers Watson. Before joining Willis Towers Watson, Pierfrancesco worked at Vodafone, where they held various roles in Marketing and Sales Support. Pierfrancesco also worked as a Business Consultant at Nortel Networks.

Pierfrancesco Ricca holds a Master's degree in Insurance Marketing from the Scuola Superiore 'Sant' Anna' di Studi Universitari e di Perfezionamento, which they completed from 2010 to 2011. Prior to that, they obtained a Master of Business Administration (MBA) in Business Intelligence Management from the Università della Calabria, which they pursued from 2003 to 2004. Pierfrancesco's education also includes a Bachelor's degree in Economics, which they earned from the Università della Calabria between 1997 and 2003.