Marketing and Brand Management

The Marketing and Brand Management team at Welch's is responsible for developing and executing strategic marketing initiatives that enhance brand visibility and drive consumer engagement with our fruit-based products. This team collaborates closely with various stakeholders to create innovative campaigns, ensure brand consistency, and leverage consumer insights, all while promoting sustainable practices that align with our commitment to quality and authenticity. By focusing on both traditional and digital marketing channels, the team aims to strengthen our market position and connect with families seeking nutritious options.