Anastasiya Popova

Anastasiya Popova has a strong background in CRM and marketing research. Anastasiya has held various roles in notable companies such as Wellster Healthtech Group, PlusDental, and Agromat, where they served as a Senior CRM Manager, CRM manager, and Head of CRM & Loyalty, respectively. In these positions, they demonstrated their expertise in developing KPIs targets, segmenting loyalty members, integrating loyalty programs, and launching lead generation activities. Prior to these roles, Anastasiya worked at Miraton as the Head of CRM & Loyalty, where they successfully launched point accrual and redemption systems and re-launched the loyalty program for the Outlet store. Anastasiya began their career at Watsons Ukraine, initially working as a Customer Insight (CRM) Analyst before being promoted to the role of Head of CRM & Marketing Research. Additionally, they gained experience as a Media Analyst at Nords PR. Anastasiya's work experience spans from 2012 to present, showcasing their dedication and expertise in the field of CRM and marketing research.

Anastasiya Popova obtained a Master's degree in Sociology from the National University of Kyiv-Mohyla Academy, which they attended from 2012 to 2014. Prior to that, they completed their Bachelor's degree in Sociology at the same university from 2008 to 2012. Currently, Popova is a PhD Candidate in an unspecified field of study at the National University of Kyiv-Mohyla Academy, starting in 2014.