Lynn Tuori

Lynn Tuori, MBA, is an experienced marketing professional with a diverse background in various industries. Lynn is currently the Director of Marketing at West Michigan Whitecaps since January 2023. Prior to this, Lynn held the position of Global Senior Product Manager at BISSELL Homecare, Inc. from November 2020 to October 2022, where they focused on category strategy development and product innovation for the CrossWave product portfolio. From October 2019 to September 2020, Lynn worked as the Marketing Director at Perrigo Company plc, responsible for the Smoker's Health P&L and developing a 5-year innovation pipeline. Before that, they held the position of Associate Marketing Director at the same company. Lynn also has experience as a Senior Marketing Manager at Perrigo, where they recommended and developed products for commercialization in various categories.

Prior to joining Perrigo, Lynn worked as the Director of Product Management at Focus Products Group International, LLC for the Bakeware and Kitchenware categories from September 2013 to December 2014. Lynn also served as a Senior Brand Manager at Reynolds Consumer Products Inc. from June 2012 to September 2013, overseeing the baking papers and cooking plastics business. Lynn has also worked at World Kitchen as a Senior Brand Manager for various brands, including Chicago Cutlery, Pyrex, Snapware, and CorningWare. Lynn had a successful tenure at ACCO Brands as a Marketing Manager for their audiovisual products under different brands. Lynn's career began at AMS Direct/The Professional Education Institute, where they held roles as Director of Product Management and Senior Product Manager. Lynn started their marketing career at Life Fitness as a Marketing Manager.

Throughout their career, Lynn has demonstrated strong leadership skills, P&L accountability, and a track record of delivering growth and innovation in consumer brands. Lynn has extensive experience in developing strategic marketing plans, product launches, and building brand equity. Lynn combines their deep understanding of market needs and consumer behavior with data analytics to drive business success.

Lynn Tuori, MBA holds a Bachelor of Science degree in Business Administration with a focus on Statistics and Management from Marquette University. Lynn then went on to pursue a Master of Business Administration degree with a focus on Economics and Marketing from Roosevelt University. In addition to their academic qualifications, Lynn also holds certifications in Lean Six Sigma Green Belt and Lean Six Sigma Yellow Belt from Perrigo Company plc.