Serene T.

Serene T. is a seasoned digital marketing professional currently serving as Manager of Social and Content Strategy at WestJet since January 2019, following a role as Senior Digital Marketing Strategist leading paid social media initiatives. Previous experience includes working at Snapchat, Inc. in Brand Partnerships, where account management spanned various sectors such as CPG and entertainment, with notable clients including P&G and Disney. Earlier roles involved consulting as a Digital Marketing Specialist at Etsy and serving as an account manager at Facebook, handling over 40 accounts and focusing on CPG, entertainment, and QSR. Serene's career began with freelance writing and evolved through various marketing roles, including Online Marketing Manager at Brightworks and eMarketing Coordinator at Elsevier Interactive Solutions. Educational background includes a degree from the University of Toronto.