Jeff Riedel

Jeff graduated from the University of Dayton. From there, he spent a couple of decades running and growing his own business. After selling those and taking a step back, he decided to get back into business. His head likes to work with numbers, but his heart says to have fun – and that’s where working with White Whale comes into play!!

When he isn’t working, he likes to snowboard, listen and play music, and watch his 2 boys play sports. Jeff lives outside of Chicago, so he also likes to visit Florida where it is sunny and warm.