Rhinos are our fundamental focus because they are a keystone species in their ecosystem, leading us to engage with rural communities to build uplifting community projects.

Wild and Free Foundation's mission is to empower youth and communities living around the national parks and wildlife reserves in Africa, through sport and economic opportunities, to reduce their dependence on poaching of the African rhino and wildlife.
We believe the populations surrounding wildlife reserves will become the custodians of the wildlife because they are benefiting from the wildlife being alive.

The Rhino Cup Champions League (RCCL) is a soccer league in rural Africa located in communities surrounding wildlife reserves. Started in 2016 with 12 men’s teams in Sabie, Mozambique, the league has grown to 60 men’s and women’s teams in three countries (Mozambique, Namibia and Zimbabwe) with over 1,300 players and coaches and created more than 100 jobs. The league is making a tremendous impact.

The game of soccer is motivating young men and women. The RCCL is not only emotionally and physically rewarding, but also provides financial opportunities. Through investing in the younger generations, we are investing in the future of wildlife.

We are committed to protecting the African rhino from extinction by uplifting and empowering the people that live near them. The RCCL is a collaboration that is turning communities away from poaching one game at a time.

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